M&S unveils ‘multi-sensorial’ summer takeover at Oxford Circus station

M&S has unveiled a new “multi-sensorial” takeover of London’s Oxford Circus Tube station using scent, as part of its recently launched summer 2024 campaign.
The push, which was developed in partnership with Mother Design and Mother London, is part of the retailer’s journey to “broaden appeal and elevate style perceptions”.
The campaign includes film, pink vinyl-wrapped floors, blue sky-coloured ceilings and posters spotlighting its summer clothing col