IAB: AI advertising spend to hit £18bn by 2030

According to the IAB, UK AI driven advertising spend in the UK is forecast to hit an estimated £18 billion by 2030.
The body released a new report titled The State of AI in Advertising: Charting the Shift from Automation to Autonomy which looks at how generative and agentic AI are reshaping the sector.
It found that 58 per cent of its members are experimenting with AI within their organisations and a further 16 per cent reported that they are “scaling agentic systems” or u