Foot Locker highlights ‘sneaker culture’ in new brand platform

Foot Locker has launched a new campaign showcasing its role at the “centre of sneaker and basketball culture”.
Titled ‘It Always Will be Foot Locker”, the brand platform features a two minute brand anthem narrated by American rapper Method Man.Crafted in partnership with creative agency Someplace, the hero film aims to showcase the influence of trainers from the original Air Jordan 1 to adidas Stan Smith and Converse Weapon.
“For more than 50 years, Foot Locker has