Data: Social commerce growing faster than ecommerce

Social commerce is growing by around 17 per cent a year, compared with 3 per cent for the wider ecommerce market, according to new research.
A new study by American Express, conducted with Retail Economics, looked to highlight the power social media has not only on ecommerce uplift but also in driving footfall to stores. It found one in every 20 in-person sale had been influenced by social content, in the past 12 months.
Additionally, 46 per cent of shoppers said a physical store or ve