Champion names BTS member as new face of global campaign

American sporting brand Champion has named BTS’s V as its latest brand ambassador.
The K-pop boyband member will be the face of the brand’s new ‘True Champion’ marketing drive. The campaign aims to celebrate the people who “shape” today’s culture through impact, originality and perspective.
It brings together artists, creators and athletes from around the world.
According to the brand, V “embodies the spirit of True Champion” as his influence