Asos names former Next boss Jon Bennett as menswear product director
Asos has appointed former Next managing director Jon Bennett as menswear product director for Asos Design.
Bennett will lead the strategy and performance of Asos Design Menswear, with responsibility for improving its product offer, fashion authority and commercial performance.
He will work across Asos’ product, brand and creative teams to further define the identity of the menswear label and support its next phase of sustainable growth.
Bennett joins Asos from Next’s wholly owned bra