Audika MD on the hearing aid retailer’s rebranded shops

Hearing aid retailers Hidden Hearing and Amplifon UK came together to rebrand as Audika at the start of July, as they sought to strengthen the care they offered.
It comes after Amplifon UK exited the UK market earlier this year and sold its 100 shops to Hidden Hearing, which is part of international healthcare group Demant.
Retail Gazette chats to Audika managing director Claire Pearson to find out what the rebrand means for the company’s physical shops.
A stronger presence on the high str