New Research: 61% of Fashion Shoppers Put Price Above Sustainability as Living Costs Rise

Consumers want online fashion retailers to address sustainability by offering slower deliveries, enabling apparel repairs and reducing product returns NEW YORK and LONDON (October 4, 2022) - New research suggests that 57%[1] of consumers want fashion to be more sustainable. But with living costs rising, 61% will prioritize price over sustainability when shopping for fashion. 55% agree that sustainable fashion is often too expensive. The findings come from a survey of just over 2,000 US...Source: