13 CXA Mistakes Every Contact Centre Leader Should Avoid

Customer experience automation (CXA) can help contact centre leaders deliver faster, more consistent, and more personalized customer journeys. But automation can just as easily create new problems if it is introduced without considering the end-to-end customer journey.So, what should you avoid when automating customer experience? We asked our panel of technology experts for the costliest mistakes out there right now.1. Treating All Customers and Enquiries in the Exact Same WayMartin TaylorSome e