Initiative Names ‘Cambo’ As New CEO

Omnicom’s Andrew ‘Cambo’ Cambridge has returned to take the reins of Initiative, succeeding Jo McAlister, who recently joined Newscorp as GM of StoryX. Cambridge, the CEO of Omnicom Media Digital, previously worked at Initiative for nearly four years where he rose was national head of digital, data and technology for the agency before joining TikTok. […]