GumGum Launches AI ‘Mindset Agent’ For Advertisers

Advertising technology company GumGum has launched a new AI-powered tool designed to help advertisers turn campaign briefs into custom audience segments, with activation initially available through The Trade Desk. Called Mindset Agent, the platform sits within GumGum’s newly redesigned Mindset Portal and uses the company’s proprietary Mindset Graph to analyse campaign objectives and recommend contextual […]