“A Waiting Game Over Whose Iceberg Melts First”: David Droga On Holding Companies, AI And Why Creatives Should Be Running The Show

He traded 25 per cent of an agency for a rug, ran a $20 billion company without a university degree, and bought the domain names Droga1 through Droga6 purely to spite his brothers. Now, in his 40th year since winning AWARD School, advertising’s most decorated creative is “not in the centre — by choice.” The […]