‘This Is A Bothism Platform’: DOOH Triggers Positive Outcomes In One Active Second, Outperforming Other Digital Ad Formats

A new attention study has found that digital out-of-home requires far less active attention than traditional digital channels to drive immediate sales and build long-term memory encoding. The study, commissioned by QMS and delivered by Dr Karen Nelson-Field’s attention measurement firm Amplified Intelligence, revealed that digital out-of-home delivers measurable brand equity and sales response at […]