Facebook beats Instagram as restaurant owners’ preferred social media marketing platform

Givex, a cloud-based operations management solution, spoke to 202 people in a senior management position in a restaurant to understand their business priorities. A third said they would invest in sales and marketing activities on Facebook and Instagram.
Also one third of those surveyed stated they were planning to develop loyalty programmes. The most popular suggestion was discounts (48%), followed by a free meal or drink (40%) and 21% said exclusive invites to events. Over one quarter of those