Price cut talk as Bordeaux 2024 en primeur tastings start

It’s important not to prejudge quality as the official tasting week for Bordeaux 2024 en primeur gets underway, but tough market conditions mean there is already talk of price cuts in the upcoming releases campaign.
Discounts could help ‘rekindle demand’ among consumers, found a survey of global trade professionals by consultancy group Wine Lister.
Respondents called for a year-on-year price cut of around 31% on average, although opinions varied widely. That would follow price