Have you got a bottle of rum in your drinks cupboard? If so, you’re not alone. Rum is currently on a roll in the UK. More people than ever are choosing to drink rum in bars, as well as buying bottles to enjoy at home.
Rum sales in the UK overtook whisky for the first time in 2022 – and it continues to dominate. Data from CGA by Nielsen IQ showed that last year rum accounted for 14% of UK spirits sales, compared to 13% for whisky.
According to UK market analysis by St