Streamingreclame snelst groeiende advertentievorm van Europa
15-07-2026 08:55 via emerce.nl

Streamingreclame snelst groeiende advertentievorm van Europa

Reclame in streamingdiensten als Netflix, Disney+ en Prime Video is de snelst groeiende advertentievorm van de Europese digitale reclamemarkt. De bestedingen aan SVOD-advertenties stegen in 2025 met 59,6 procent, blijkt uit het AdEx Benchmark-rapport van IAB Europe.
Daarmee normaliseert de groei ten opzichte van 2024. In dat jaar stelden Netflix en Amazon Prime Video hun advertentie-inventory open voor reclame, wat leidde tot een sprong qua bestedingen van 222 procent.
SVOD, wat in jargon staat
Lees meer »

Online trends nieuws



How Can Small Businesses Reduce Late Payments and Improve Cash Flow?
How Can Small Businesses Reduce Late Payments and Improve Cash Flow?
The UK just proposed a midnight social media curfew for teens that they can bypass in seconds
The UK just proposed a midnight social media curfew for teens that they can bypass in seconds
Madden NFL 27 is coming to Apple Arcade next month, and it lets you run an NFL franchise from top to bottom
Madden NFL 27 is coming to Apple Arcade next month, and it lets you run an NFL franchise from top to bottom
What are the easiest ways to accept payments online and in person?
What are the easiest ways to accept payments online and in person?
Influencers Are Done Selling Supplements. Now They’re Launching Digital Clinics 
Influencers Are Done Selling Supplements. Now They’re Launching Digital Clinics 
Xiaomi beats Samsung to become the first non-Pixel phone with stable Android 17
Xiaomi beats Samsung to become the first non-Pixel phone with stable Android 17
Stripe en Advent doen overnamebod van ruim 53 miljard dollar op PayPal
Stripe en Advent doen overnamebod van ruim 53 miljard dollar op PayPal
Your child can now get a free Spotify account with parental controls
Your child can now get a free Spotify account with parental controls
Free Spotify accounts for kids are here, with parents still in control
Free Spotify accounts for kids are here, with parents still in control
South Korea wants to give every citizen free, unlimited access to its own AI chatbot
South Korea wants to give every citizen free, unlimited access to its own AI chatbot
China approves Apple Intelligence for iPhones, with Alibaba, Baidu emerging as partners
China approves Apple Intelligence for iPhones, with Alibaba, Baidu emerging as partners
Young professionals over AI: 'De kern verschuift van maken naar beoordelen'
Young professionals over AI: 'De kern verschuift van maken naar beoordelen'
Samsung’s next flip phone may ask for more money and offer almost nothing new
Samsung’s next flip phone may ask for more money and offer almost nothing new
Falling in love with a chatbot is now off limits for kids in China
Falling in love with a chatbot is now off limits for kids in China
Desktop versie