Roma’s Long-Term Marketing Strategy to be the Leading Club in Serie A

Roma’s Long-Term Marketing Strategy to be the Leading Club in Serie AAS Roma was founded in 1927 to challenge the dominance of the big teams from northern Italy. In Serie A, Roma remains a top-six regular – but despite sponsors as varied as online casino Ontario, car manufacturers and major airlines, it still struggles to compete financially with Juventus, Inter and Milan.Has it succeeded on the pitch during this time? Its only Serie A title in recent decades came in 2001 under Fabio