'World class stadium... world class revenues'

[Getty Images]Everton's chief marketing and digital officer Andy Duckmanton joined BBC Radio Merseyside to discuss how a variety of events hosted over the summer at Hill Dickinson are funding transfers for the Toffees."We wanted to build a world-class venue and with a world-class venue comes the ability to programme it for 365 days of the year," he explained."What we do in thesummer is secondary to what we do on the football pitch but there is a huge importance as to how we programme events. We'