PIF subsidiary CEO explains how tennis can better capitalize on its opportunities

Tennis is not yet fully global, and the desire of the governing bodies of this sport is for tennis to become an influential game that will really be present in every corner of the planet. Looking at the Masters 1000 tournaments, it is clear that most of the tournaments are played in Europe and a few in the USA, with only one tournament in China, the Shanghai Masters.Also, there is a Masters 1000 tournament in Canada, in Toronto.However, most sports organizers want to go to other parts of the wor