These Ski Brands Are Purposely Skipping The Black Friday Hype

We're definitely suckers for a good deal, especially right before ski season–but there's plenty of good reasons that some brands are skipping the whole Black Friday/Cyber Monday thing on principle. For one, rampant consumerism and the never-ending drive to always want the next greatest thing lead to over-consumption and unsustainable manufacturing industry-wide. Turns out, that's one of the main drivers of climate change, which is directly–and at this point likely irreversibly–