Has The World - Including Skiing - Gone Too Far With Grateful Dead Branding?

When I heard the news that Arc’teryx and the Grateful Dead had collaborated on a $900 co-branded ski jacket, I was shocked. As both a lifelong skier and jamband fan, the blending of skiing’s conspicuous side with a mutated modern Deadhead ethos left me reeling. Both in the sticker shock sense, and of the soul.But in a world often bound by the ever quantifiable measurements of social media metrics and SEO, where a bloated conformity in page views, likes, and reshares marks the moment