Outrage Erupts Over NASCAR’s Unusual Approach Capitalizing on Controversial Cup Star’s Antics

Carson Hocevar ©Credits: ImagoNASCAR has long carried a polished, carefully controlled corporate image, with its public messaging usually sticking to safe, measured language. But ahead of the regular-season finale at Daytona, the sanctioning body took a surprisingly playful turn. Instead of simply promoting the Coke Zero Sugar 400, NASCAR put one of its most polarizing young stars front and center, openly asking whether everybody hates him. The unusual approach has now sparked plenty of dis