ESPN+ subscribers drop again ahead of UFC broadcast deal negotiations

Photo by Carmen Mandato/Getty Images The UFC begins negotiations on a new broadcast rights deal later in 2024 but the promotion’s current partners at ESPN are continuing to face struggles in the ever changing market of sports consumption.
For the second straight quarter in a row and third out of the past four quarters overall, ESPN+ lost subscribers, which is primarily where the UFC thrives, especially through the pay-per-view business that runs on the streaming service. Subscribers droppe