Alysa Liu Sparks a Figure Skating Resurgence in the U.S.

How Alysa Liu Ignited New Fan Frenzy in Figure Skating
Alysa Liu didn’t just provide a spark at the Milano Cortina 2026 Winter Games; she ignited a total rebrand. More than an Olympic champion, Alysa Liu has emerged as a transformative force for U.S. figure skating, turning Olympic achievement into widespread engagement and enthusiasm.
By capturing the first individual Olympic gold medal for an American woman since 2002, Liu has done more than end a 24-year drought. Her “second act&r