[Celtic Life] - Why Jersey Design Still Matters in the NBA — Even in the Era of Analytics

Nowadays, the NBA is all about numbers and analytics. Teams use advanced stats to track data, from group efficiency to individual performance. Analytics have a huge impact on the decision-making of almost every team in the league. However, one thing that has not lost its power to modern technologies is jersey design. A team’s jersey is more than just a piece of clothing that players wear on the court, so let’s go over some of the main reasons why jersey design has still kept its powe