What Sales Intelligence Means for Community News

(Source: Bing)Most community newsrooms are already using sales intelligence. They just do not call it that.If you have ever built a sponsorship list in a spreadsheet, tracked which local businesses opened your emails, or noted which advertisers care about high school sports versus city council coverage, then you are practicing a version of it. The tools may be more structured today; however, the goal is still steady revenue without sacrificing trust.Sales Intelligence For Community NewsSales int