How fishbat Uses Generative Engine Optimization to Boost Local Business Visibility

Local search is shifting in a fundamental way as AI generated answers begin to replace traditional search result pages. Many local business owners are still catching up to what this means for how customers actually find them. Scott Darrohn, Managing Partner at fishbat, has watched local businesses move from focusing solely on ranking in Google’s local pack to thinking about how they appear when an AI assistant recommends a nearby option to a customer.This shift has made generative engine optim