Ratings show Austin loves watching the 2026 FIFA World Cup

Austin is the No. 3 local market for the tournament in terms of rating, registering a 3.04 since the games began June 11. That means that 3.04% of all the households with TVs in the Austin DMA tuned in to watch the world's most popular athletic event. Kansas City leads the way with a 3.80 rating, followed by Boston at 3.05, according to data released by FOX.