How ‘buy online, pick up in store’ supercharges credit card rewards
Online-first shopping strategies, many of them popularized during the COVID-19 pandemic, continue to gain traction among shoppers. One such notable practice is “buy online, pick up in store” (BOPIS). This shopping method — also sometimes referred to in the retail industry as “click and collect” — is exactly what it sounds like: Consumers make purchases online and then pick up their items later at a physical brick-and-mortar store.
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