Google AI search shift leaves website makers feeling ‘betrayed’

By Davey Alba and Julia Love | Bloomberg
In March 2024, website owner Morgan McBride was posing for photos in her half-renovated kitchen for a Google ad celebrating the ways the search giant had helped her family’s business grow.
But by the time the ad ran about a month later, traffic from Google had fallen more than 70%, McBride said. Charleston Crafted, which features guides on do-it-yourself home improvement projects, had weathered algorithm changes and updates in the past; this time, i