Disneyland may soon move to dynamic pricing, Disney CFO says

A new airline-style demand pricing model recently adopted by Disneyland Paris that rewards visitors who book early and punishes those who wait too long to buy tickets may soon be coming to Disneyland and Disney California Adventure.
Disney CFO Hugh Johnston said during a question-and-answer session on Wednesday, Nov. 19 at the Wells Fargo Technology, Media and Telecommunications Summit that the Disneyland and Disney World resorts may switch to dynamic ticket pricing.
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