Coachella 2025: At the festival, there’s a brand activation for every need

While known for its packed lineups, distinctive art and eccentric crowds, the Coachella Valley Music & Arts Festival has also become something of a marketing playground.
Every year, brands line up their booths and tents – dubbed “activations” – on festival grounds in an attempt to woo festivalgoers and gain valuable recognition.
And, over time, they’ve gotten quite creative on how they go about that: A soap company may offer to bedazzle you; a cocktail brand mig