Amazon extends Prime Day discounts to 4 days as retailers weigh tariff-related price increases

By ANNE D’INNOCENZIO, Associated Press Retail Writer
NEW YORK (AP) — Amazon is extending its annual Prime Day sales and offering new membership perks to Gen Z shoppers amid tariff-related price worries and possibly some consumer boredom with an event marking its 11th year.
The e-commerce giant’s promised blitz of summer deals for Prime members starts at 3:01 a.m. Eastern time on Tuesday. For the first time, Seattle-based Amazon is holding the now-misnamed Prime Day over four da