Giving Users A Voice Through Virtual Personas

In my previous article, I explored how AI can help us create functional personas more efficiently. We looked at building personas that focus on what users are trying to accomplish rather than demographic profiles that look good on posters but rarely change design decisions.
But creating personas is only half the battle. The bigger challenge is getting those insights into the hands of people who need them, at the moment they need them.
Every day, people across your organization make decisions tha