Functional Personas With AI: A Lean, Practical Workflow

Traditional personas suck for UX work. They obsess over marketing metrics like age, income, and job titles while missing what actually matters in design: what people are trying to accomplish.Functional personas, on the other hand, focus on what people are trying to do, not who they are on paper. With a simple AI‑assisted workflow, you can build and maintain personas that actually guide design, content, and conversion decisions.Keep users front of mind with task‑driven personas,
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