Gen X steps into spending power: Why marketers cannot overlook the middle generation anymore

In this episode of FoodNaviagor-USA’s Soup-To-Nuts podcast, Rachel Bonsignore, the VP of NIQ Consumer Life, explains how Gen X will set the standard for modern-day consumption, including what foods and beverages they are buying, what they are cutting out and where and how they shop. She also shares tips for engaging with Gen X to win their loyalty.