Better tasting better-for-you beverages: Bold flavors and improved mouthfeel drive growth of functional drink sales

In this episode of FoodNavigator-USA’s Soup-To-Nuts podcast, three functional beverage brands showcasing at Natural Products Expo West and the Winter Fancy Food Show share how they are meeting consumer demand for health benefits while simultaneously delivering more enjoyable drinking experiences than their competitors. They also share strategies for standing out on increasingly crowded shelves and winning the trust of retailers and consumers.