What It Really Takes to Win Saudi Travelers’ Trust

As international hotel groups, tourism boards, and luxury brands compete for a share of one of the world’s fastest-growing and most discerning outbound travel markets, one of the industry’s most influential voices is delivering a pointed message: the global playbook for luxury doesn’t work here.The message comes ahead of the 5th Annual Kingdom Business & Luxury Travel Congress (KBLT) 2026, taking place 6–7 September 2026 in the Kingdom of Saudi Arabia. KBLT is the reg