The Phocuswright Conference 2025 – Part 1 highlights

San Diego set the stage for a lively opening to The Phocuswright Conference 2025, where more than 600 travel leaders debated the industry’s next chapter.  Across sessions, one theme rang clear: AI is no longer a future disruptor, it’s a present reality – but loyalty, trust, and human connection remain the anchors.  From OTAs morphing into financial institutions, to TikTok and Reddit defending the value of authentic recommendations, to hoteliers wrestling with fragment