Asia and Pacific returning to full tourism strength
According to UN Tourism’s data, after an initial slow recovery from the impacts of the pandemic, Asia and the Pacific has been rapidly returning to full strength. In 2024. Destinations in the region welcomed 316 million international arrivals between them, equivalent to 87% of pre-pandemic numbers, and up from 66% at the end of 2023. South Asia saw the best results by sub-region, with a 92% recovery, and Maldives posted the highest growth in the region, welcoming 20% more tourists th