The Intersection of Generative AI and Marketing Data

Using AI for content is a little like using a crowbar for a hammer. Yes, it can get the job done, but it’s going to be a messy process with uneven results. AI is a great tool for researching content, even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things.
Where AI really shines in marketing is in data analysis. AI and machine learning algorithms are very good at spotting trends in large data sets. 
As we marketers lose some of