AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands via @sejournal, @gregjarboe
08-08-2026 14:00 via searchenginejournal.com

AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands via @sejournal, @gregjarboe

AI's impact outpaced our ability to measure it in H1 2026. Indig's citation data, agent share shifts, and the intelligence-versus-agency split explain what changes next.
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