22-04-2025 10:55 via retailtechnologyreview.com

Amazon’s ‘Buy for me’ button is set to revolutionise shopping and it’s likely to come to the UK, says Parcelhero

Amazon could transform the retail landscape once again with its new ‘Buy for me’ button on its shopping app. Currently, the feature is only available as a small-scale beta trial in the USA. If it proves successful, however, the final release version will enable customers to buy products from a wide range of stores using the Amazon app’s familiar checkout procedure.
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