‘A seismic shock’ for e-commerce volumes as global air cargo market faces the economic reality of upcoming tariffs

E-commerce volumes, for so long the saviour of global air cargo demand, are today facing up to the ‘seismic shock’ of the United States’ ‘Liberation Day’ global tariffs announcement, while the general cargo market is also reevaluating its future as shippers, forwarders, airlines, and consumers come to terms with the economic reality of new import taxes and a potential international trade war.