‘Google Zero’ Looms as AI Search Results Crush Publishers’ Traffic

Online publishers are facing what many describe as a “traffic apocalypse,” as Google’s AI-generated summaries appear to be cutting off one of their most important sources of readers: search traffic.Since the introduction of AI Overviews last year, Google users in the US have been seeing short AI-generated summaries at the top of their search results. However, according to Pew Research, these summaries are significantly reducing the frequency with which people click through to t