12-05-2025 18:50 via eweek.com

AI Adoption Barrier That Managers Might Overlook, Says Duke Researchers

Employees who use AI tools at work are seen as less competent and less motivated by their peers, according to a new study from Duke University.
“Our findings reveal a dilemma for people considering adopting AI tools: Although AI can enhance productivity, its use carries social costs,” the researchers wrote in a study published in the Proceedings of the National Academy of Sciences or PNAS.
Social penalties for using AI at work
The study, titled “The Social Penalties of AI Assis
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