Train First. Announce Second. Why Your Brokerage AI Rollout Died in Month Two

You remember the kickoff. The vendor on stage. The slick demo where the tool wrote a listing description in nine seconds and the room actually gasped. The email from leadership with the word “future” in it. “Revolutionary.” “Groundbreaking.” Buzzword, buzzword, buzzword. The best new thing you never knew you needed and, if we’re being honest,…
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