What’s on communicators’ wish lists for the rest of 2025?

Break out of order-taker mode to deliver lasting value.If you could make one change to your communications strategy, what would it be? It’s a simple question without an easy answer.
As part of Ragan’s 2025 Communications Benchmark Report, we asked a pool of more than 900 communicators worldwide to share their wishes. Analysis of the qualitative responses reveals a strong desire for communications to be more embedded in organizations’ strategic groundwork across a number of key