What PR pros must know about today’s pay-to-play media reality

 The lines are getting murkier than ever.Ronjini Joshua is CEO of Silver Telegram.
As media outlets increasingly monetize editorial real estate and social platforms erode trust, PR professionals are the last line of defense in helping brands earn authentic visibility and protect credibility at all costs.
The line between earned and paid media is increasingly blurred — by emerging “media” platforms offering guaranteed placements for a fee, by social media creators who blur